Everyone is talking about ChatGPT and how it’s going to end the accounting profession. It isn’t.

But it can help you do more marketing, faster and for less cost IF you use it right.

Wrong way: thinking AI can replace what humans are great at like comedy, creativity, and empathy.

The right way: using AI to do marketing grunt work like transcribing, summarising, and searching.

In this practical session, I’ll give you 5 AI-driven marketing campaigns you can steal and use to grow your firm.

Learning objectives:-

• Discover the benefits and pitfalls of generative AI tools like ChatGPT for marketing an accounting or bookkeeping firm
• How to prompt ChatGPT
• Learn 5 AI-driven marketing campaigns designed for accountants and bookkeepers
• Find out about other AI tools that help with marketing